Competitiveness of International Enterprise Unit
Competitiveness of International Enterprise Unit was established on the 1st of March, 2023 at the Institute of Markets and Competition. Its academic profile is focused on multinational enterprises evolving under the conditions of digitization and increasing interventionism. The disruptive business models being pursued by multinational enterprises are radically changing the nature and structure of the global economy, which is increasingly taking the form of overlapping platforms and ecosystems built around them. In the world of business ecosystems, the boundaries of industries, sectors and geographic borders are blurring, and the competitive strategy of the companies co-creating them by definition require a broad and, in particular, international frame of reference. In the era of the digital economy, global technology companies that monopolize the world economy have reinvented the principle of economies of scale by turning their attention from the supply side (production efficiency) to the demand side – network effects. Identifying how to conduct competitive struggle and build competitive advantages of a multinational enterprise in the era of digitization is nowadays one of the most important research problems.
On the other hand, intensifying interventionism is creating new competitive advantages for multinational enterprises. These are attributed to many changes such as: the reorganization of markets, changes in competition and barriers of entry, the increase in the dynamics of economic value creation, value delivery and capture. Recognizing such mechanisms can provide an important basis for the analysis of markets and would allow the development of new defense mechanisms against aggressive internationalization, at the core of which are digital competencies and institutional advantages.
The basic research tasks of the Competitiveness of International Enterprise Unit include conducting research in the following areas:
- internationalization using the platform model
- global technological companies
- competitiveness in the global economy of state-owned enterprises
- the digital dimension of cross-border entrepreneurship
- international business ecosystems