He led advertising campaigns and implementation processes at large media agencies (Publicis Groupe, Kinesso) and was responsible for business development in European markets at Rubicon Project (now Magnite), Smart Adserver (now Equativ) and YOC. Since 2023, responsible for marketing and product development at the Polish technology startup Proxi.cloud. Conducted training courses on mobile marketing as a Dimaq trainer. He has spoken at conferences such as IAB HowTo, Mobile Trends, Symplatform, iCEE Fest, IAB Forum Bulgaria, Digital Day, Internet Hungary.
He specialises in digital marketing, particularly in the area of using data and new technologies in marketing communications. His professional activities have included programmatic advertising, web analytics and campaign planning and advertising product development.
CONTACT
SCIENTIFIC INTERESTS
- Digital Marketing
- Data-Driven Marketing
- Multi-party platforms
- Artificial intelligence in business
- Brand management
- Cultural anthropology and organisational anthropology
