Head of Department
Professor at SGH Warsaw School of Economics. Head of the Department of Market, Marketing and Quality at the Collegium of Management and Finance of the SGH Warsaw School of Economics.
He performs various organizational functions at SGH Warsaw School of Economics. He focuses his research and teaching interests on marketing. In his scientific work, he is primarily interested in the problems of marketing instruments, as well as the effectiveness and efficiency of marketing. He is the author of many scientific publications and speeches at conferences.
EDUCATION:
- 2010 – habilitation (Management Sciences), SGH Warsaw School of Economics
- 1999 – PhD (Management Sciences), SGH Warsaw School of Economics
- 1992 – Master’s degree, SGH Warsaw School of Economics
RESEARCH AREAS:
- Marketing tools
- Marketing strategies
- Retailing
- Effectiveness and efficiency of marketing
- Bargaining power of the company
SELECTED PUBLICATIONS:
- R. Baran, Zmiany we współczesnym handlu detalicznym a doświadczenie klienta, w: 30 lat w naukach społecznych. Nowe myśli i idee, red. nauk. J. Wielgórska-Leszczyńska, M. Matusewicz, Szkoła Główna Handlowa w Warszawie, Warszawa 2023.
- W. Trzebiński, R. Baran, B. Marciniak, Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal, “Sustainability” 2021, vol. 13, no. 11, 6361.
- R. Baran, Rozwój wiedzy z zakresu skuteczności i efektywności marketingu w Polsce, w: XXV lat w naukach ekonomicznych: dokonania, wyzwania, perspektywy, red. nauk. R. Bartkowiak, M. Matusewicz, Szkoła Główna Handlowa w Warszawie, Warszawa 2018.
- R. Baran, B. Marciniak, T. Taranko, Postawy konsumentów wobec marek pochodzenia polskiego i zagranicznego, Szkoła Główna Handlowa w Warszawie, Warszawa 2017.
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